Brave new travel publisher bucks the trend…

Marco Polo Travel Publishing is delighted to announce the launch of a brand new series of travel guides in March 2012. Launching with 30 titles – a first in travel publishing – this innovative new series of high-quality, compact, full-colour guides is packed with insider tips. Covering destinations ranging from Stockholm to San Francisco and Mallorca to Thailand, they cost just £5.99 each.

Recent research has shown that although around 7 million travel guides are sold each year, 8 out of 10 people still travel without one! Reasons vary, but common explanations are that guides currently on the market are either too text heavy, making it difficult to extract information quickly, or they use a Top 10 format which doesn’t provide enough detail. Many guides lack real insider tips that go straight to the heart of a destination, allowing travellers to arrive and feel instantly relaxed, knowing that the information they need is right at their fingertips.

Marco Polo guides are designed to overcome these problems. Straightforward information is presented in an engaging format, designed to appeal to the young and the young at heart, who want to have fun, experience new things and get off the beaten track. 

Unique features include:

•    Insider Tips
These have been carefully researched by Marco Polo’s 200 strong team of authors, who know the destination intimately. Special tips, personal recommendations and unusual experiences make for a truly unique holiday. The top 15 insider tips appear at the front of the guide, with more peppered throughout the book, allowing readers to discover hidden gems and little known secrets.

•    The Perfect Route / Day
This section is designed to help travellers with limited time to get to know a destination. All routes are marked on the street atlas and pull-out map, which means there is no need for detailed planning, and the traveller is easily able to discover the highlights of a location. There are also practical tips on how to beat queues, get the best view and much more.

•    Street Atlas AND Pull-Out map
The best of both worlds! Marco Polo guides are the only guides on the market which come with a separate, fully-indexed pull-out map contained in a handy plastic wallet at the back of the book AND a street atlas. The fully-indexed street atlas with detailed, full-colour mapping is cross-referenced to all the key sites for easy navigation.

Marco Polo travel guides enable travellers to arrive at their destination and hit the ground running.  They will appeal to all types of travellers, including those who haven’t bought a travel guide in the past!

Ian MacDonald, Marco Polo’s Managing Director, said “There is very little new being published in travel at the moment and the genre is in danger of looking ‘tired’ – Marco Polo Guides will rejuvenate and energise the travel guide market and will help to grow a declining category by appealing to consumers who haven’t bought a travel guide before.

A nationwide radio advertising campaign accompanies this exciting launch! 

For more information or to request a review copy, please contact: 

serena(at)marcopolouk.com
or call 07787 518313

 


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